Varadarajan, P.Rajan <br/><br/>
The business of marketing. 

 - 1st 
 - New Delhi  A Jaico  2001 
 - XIV:366p;25cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing,
<br/><br/><label>Dewey Class. No.: </label>VAR  / 658.8