Krippendorff , Klaus <br/><br/>
The content analysis reader 

 - New Delhi  Sage  2009 
 - 481p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business Communication<br/>Business Communication,Content Analysis,<br/>Content Analysis
<br/><br/><label>Dewey Class. No.: </label>KRI  / 658.45