Rivkin, Steve <br/><br/>
The making of a name: the inside story of the brands we buy. 

 - 12 
 - New Delhi  Oxford Univ.Press  2004 
 - 275p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management<br/>Brand management,
<br/><br/><label>Dewey Class. No.: </label>RIV  / 658.827