Moser, Mike <br/><br/>
United We brand: hou to create a cohesive brand that's seen,heard and remembered 

 - Boston  HBS  2003 
 - 165p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management<br/>Brand Management,
<br/><br/><label>Dewey Class. No.: </label>MOS  / 658.827