Briggs, Rex <br/><br/>
What sticks: why most advertising fails and how to guarantee yours succeeds 

 - USA  Kaplan  2006 
 - 275p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising,
<br/><br/><label>Dewey Class. No.: </label>BRI  / 659.1