Jones, John Philip <br/><br/>
What's in a brand 

 - New Delhi  TMH  1998 
 - XXiii: 335p, 24 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management<br/>Brand Management,
<br/><br/><label>Dewey Class. No.: </label>JON  / 658.827