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21.
Advertising, promotion, and other aspects of integrated marketing communications

by Shimp, Terence A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage 2016Availability: Items available for loan: Jaipuria Institute (1)Call number: 659.1SHI.

22.
Aesthetics in marketing

by Baisya, Rajat K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage 2008Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.8 BAI.

23.
Agri-input marketing India

by Venugopal, Pingali.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage 2014Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.8 VEN.

24.
All to one:The winning model for marketing in the post internet economy.

by Jones,steve Luengo.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New delhi Mcgraw hill 2001Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.8 00926JON.

25.
Ambush marketing: Game within a game

by Scaria, Arul George.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Oxford 2008Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.8 093 SCA.

26.
Applied case studies in marketing

by Shajahan, S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Delhi Primus Books 2011Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.800926 SHA.

27.
Asending the value spiral:from insight to innovation.

by Ramchander S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Response 2002Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.8,02 RAM.

28.
B2B Marketing: a South-Asian perspective

by Hutt, Michael D.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage 2014Availability: Items available for loan: Jaipuria Institute (2)Call number: 658.8 HUT, ...

29.
Bank marketing

by Jha, S.M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Delhi Himalaya 2009Availability: Items available for loan: Jaipuria Institute (5)Call number: 332.1 JHA, ...

30.
Beating the commodity trap

by D'Aveni, Richard A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business Press 2011Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.8 D,AV.

31.
Beyond consumer marketing

by Panwar J.S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi sage PUB 2004Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.8 PAN.

32.
Beyond Maxi - Markeing

by Rapp, Stan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Mcgraw Hill 1994Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.8 RAP.

33.
Brand management

by Moorthy, YLR.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Vikas 1999Availability: Items available for loan: Jaipuria Institute (12)Call number: 659.1 MOO, ... Not available: Jaipuria Institute: Withdrawn (2).

34.
Brand positioning

by Sengupta, Subrata.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi TMH 1994Availability: Items available for loan: Jaipuria Institute (39)Call number: 658.827 SEN, ... Not available: Jaipuria Institute: Withdrawn (10).

35.
Building Buyer Relationships

by O'Reilly, Daragh.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Macmillan Media Pub 1998Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.812 ORE.

36.
Building strong brand.

by Aaker,David A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Free Press 1996Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.9 AAK.

37.
Bulding business web sites

by Blum, Adam.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi BPB 1997Availability: Items available for loan: Jaipuria Institute (1)Call number: 858.841 BLU.

38.
Business & consumer analytics

by Panda, Tapan K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Excel 2014Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.8 PAN.

39.
Business logistics management.

by Ballou, Ronald H.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New delhi Prentice hall 1992Availability: Items available for loan: Jaipuria Institute (2)Call number: 658.7 BAL, ...

40.
Business logistics management.

by Ballou, Ronald H.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New delhi Prentice hall 1999Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.7 BAL.

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