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41.
Darwin's brands adapting for success

by Halve, Anand.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage 2011Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.827 HAL.

42.
Darwin's brands: adapting for success

by Halve, Anand.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage 2011Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.827 HAL.

43.
Engage: the complete guide for brands and busineses to build, cultivate, and measure success in the new web.

by Solis, Brian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley 2010Availability: Items available for loan: Jaipuria Institute (1)Call number: 659.1 SOL.

44.
FCB-ULKA Brand building advertising: concepts and cases.

by Parameswaran, M.G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New delhi T.M.H. pub 2001Availability: Items available for loan: Jaipuria Institute (2)Call number: 658.827 PAR, ...

45.
How brands become icons the principles of cultural branding

by Holt, Douglas G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business Press 2009Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.827 HOL.

46.
Infinite asset managing brands to build new value

by Hill, Sam.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston HBS 2001Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.827 HIL.

47.
Living the brand

by Ind, Nicholas.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Kogan 2004Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.827 IND.

48.
Magic numbers: for consumer marketing

by Davis, John.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Singapore John Wiley 2005Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.8 DAV.

49.
Managing brand equity

by Aaker, David A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York The free press 1991Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.827 AAK.

50.
Managing Indian brands:marketing concepts and strategy

by Kuma , S.Ramesh.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Vikash 2003Availability: Items available for loan: Jaipuria Institute (32)Call number: 658.827 RAM, ... Not available: Jaipuria Institute: Withdrawn (3).

51.
May I have your attention please.Build a better business by telling your true story

by Hilicki Chris.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Canada John Wiley 2005Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.827 HIL.

52.
Media monoliths.

by Tungate, Mark.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi. Kogan 2004Availability: Items available for loan: Jaipuria Institute (1)Call number: 070 TUN.

53.
Momentum: how companies become unstoppable markets forces

by Ron ,Ricci.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston HBS 2002Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.827 RIC.

54.
One land one billion mind:Insights on branding in india

by Sridhar, Ramanujam.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Madras Productivity and quality pub 2007Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.827 SRI.

55.
Private lable strategy.How to meet the store brand challange.

by Kumar, Nirmalya.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business school 2007Availability: Not available: Jaipuria Institute: Checked out (1).

56.
Product policy and brand management: text and cases

by Chitale, A.K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi PHI 2016Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.503 CHI. Not available: Jaipuria Institute: Checked out (1).

57.
Re-build

by Ramamurthy,Ramya.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Gurugram Hachette 2018Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.827 RAM.

58.
Retailization brand survival in the age of retailer power

by Thomassen, Lars.

Edition: 8;10thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Kogan Page 2007Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.87 THO.

59.
Rising tide: lessons from 165 years of brand building at Procter & Gamble

by Dyer ,Davis.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business Review 2008Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.827 DYE.

60.
Strategic brand management for B2B markets

by Sarin, Sharad.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage 2010Availability: Items available for loan: Jaipuria Institute (2)Call number: 658.827 SAR, ...

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