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61.
Ownership Quotient

by Heskett, James L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston HBS 2008Availability: Items available for loan: Jaipuria Institute (1)Call number: 659.1 HES.

62.
Principales of modern advertising.

by Agarwal, P. K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Meerut Pragati 1998Availability: Items available for loan: Jaipuria Institute (1)Call number: 659.1 AGA.

63.
Principle of advertising &IMC

by Duncann Tom.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston Mc-Graw Hill 2005Availability: Items available for loan: Jaipuria Institute (1)Call number: 659.1 DUN.

64.
Principles of advertising & IMC

by Duncan, Tom.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Singapore McGraw-Hill 2005Availability: Items available for loan: Jaipuria Institute (1)Call number: 659.1 DUN.

65.
Principles of Advertising

by Lee, Monle.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Viva Books 2006Availability: Items available for loan: Jaipuria Institute (1)Call number: 659.1 LEE.

66.
Promotions & integrated marketing communications

by Semenik, Richard J.

Edition: EleventhMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Thomson 2002Availability: Items available for loan: Jaipuria Institute (1)Call number: 659.11 SEM.

67.
Reading in advertising management

by Bellur, V.V.

Edition: 1Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Bombay Himalaya 1988Availability: Items available for loan: Jaipuria Institute (3)Call number: 659.1 BEL, ...

68.
Sales and Advertising Management

by Sarkar, Manoj Kumar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Crest 2000Availability: Items available for loan: Jaipuria Institute (1)Call number: 659.1 SAR.

69.
Slogans

by Rees, Nigel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London George Allen & Unwin 1982Availability: Items available for loan: Jaipuria Institute (1)Call number: 659.1 REE.

70.
Standing room only

by Kotler, Philip.

Edition: 2Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston HBS 1997Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.8 KOT.

71.
Strategic advertising management

by Percy, Larry.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Oxford 2005Availability: Items available for loan: Jaipuria Institute (1)Call number: 659.1 PER.

72.
Successful sales promotion

by Choudhary, P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Longman 1997Availability: Items available for loan: Jaipuria Institute (5)Call number: 658.82 CHO, ...

73.
The advertised mind

by Plessis, Eric Du.

Edition: 1Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Kogan 2005Availability: Items available for loan: Jaipuria Institute (1)Call number: 659.1 PLE.

74.
The advertised mind

by Plessis, Eric Du.

Edition: 1Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Kogan Page 2005Availability: Items available for loan: Jaipuria Institute (1)Call number: 659.1 PLE.

75.
The advertising advantage

by Harward Business Review.

Edition: 1Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston H B R 1991Availability: Items available for loan: Jaipuria Institute (1)Call number: 659.1 HBR.

76.
The advertising hand book for small business

by Dennison, Dell.

Edition: 1Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Delhi Jaico 1999Availability: Items available for loan: Jaipuria Institute (1)Call number: 659.1 DEN.

77.
The advertising hand book

by Brierley, Sean.

Edition: 1Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Vikas pub 2002Availability: Items available for loan: Jaipuria Institute (1)Call number: 659.1 BRI.

78.
The anatomy of persuasion

by Aubuchon, Norbert.

Edition: 1Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Prentice Hall 2007Availability: Items available for loan: Jaipuria Institute (1)Call number: 658 AUB.

79.
The complete guide to facebook advertising

by Mert,Brian.

Edition: 2Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: California Advertisige Mint 2017Availability: Items available for loan: Jaipuria Institute (1)Call number: 659.144 MEE.

80.
The end of advertising as we know it

by Zyman, Sergio.

Edition: 6Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Canada John Wilae 2002Availability: Items available for loan: Jaipuria Institute (1)Call number: 659.1ZYM.

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