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61.
Loyalty effects: the hidden force behinf growth, profits and lasting value

by Reichheld,Frederick F.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston HBS 1996Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.812 REI.

62.
Marketing metaphoria: what deep metaphors reveal about the minds of consumers.

by Zaltman, Gerald.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business 2008Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.8 342 ZAL.

63.
Mass influence

by Nunes,Paul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston HBS 2004Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.8 NUN.

64.
Net worth: shaping markets when customers make the rules

by Hagel III, John.

Edition: 7Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston HBS 1999Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.800285 HAG.

65.
Organizational behaviour and management

by Ivancevich,John M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi TMH 2011Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.8342 IVA.

66.
Priceless

by Lasalle, Diana.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston HBS 2002Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.5752 LAS.

67.
Qualitative consumer & marketing research

by Belk, Russell.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage 2013Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.83 BEL.

68.
Real Time

by Mckenna, Regis.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston HBS 1997Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.406 MCK.

69.
Rural marketing media planning and consumer protection

by Agrawal, Meenu.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi New Century 2016Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.841724 AGR.

70.
Shopper, buyer,and consumer behaviour

by Lindquist, Jay D.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Briztantra 2008Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.8342 LIN.

71.
The

by Silverstein, Michael J.

Edition: 1Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business Review 2012Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.840951 SIL.

72.
The Ethical Consumer

by Harrison Rob.

Edition: 5Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi sage PUB 2006Availability: Items available for loan: Jaipuria Institute (1)Call number: 174.4 HAR.

73.
The hidden persuaders

by Packard, Vance.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York IG Books 2007Availability: Items available for loan: Jaipuria Institute (10)Call number: 659.1019 PAC, ...

74.
The real cost of the global trend for bargains, discounts & consumer choice

by Bosshart, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Kogan page 2006Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.8343 BOS.

75.
The real toy story

by Clark, Eric.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Free Press 2007Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.8348 CLA.

76.
The saturated society: governing risk and lifestyles in consumer culture

by Sulkunen, Pekka.

Edition: 1st.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi SAGE 2009Availability: Items available for loan: Jaipuria Institute (1)Call number: 307 SUL.

77.
Think like your customer

by Stinnet, Bill.

Edition: 6Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Singapore McGraw-Hill 2004Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.812 STI.

78.
Ultimate question 2.0

by Reichheld, Fred.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston HBS 2011Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.872 REI.

79.
Understanding children as consumers

by Marshall, David.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage 2010Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.8348 MAR.

80.
Understanding consumer

by Parameswaran, M.G.

Edition: 10th;13th18thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi TMH 2003Availability: Not available: Jaipuria Institute: Withdrawn (1).

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