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1.
Netnography The essential guide to qualitive social media research

by Robert V Kozinets.

Edition: 3Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Newdelhi Sage 2020Availability: Not available: Jaipuria Institute: Checked out (1).

2.
Seven layers of social media analytics

by Khan,Gohar.F.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: 2015Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.809 KHA.

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