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1.
Essentials of services marketing

by Wirtz,Jochen.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Inc, 2016 Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.8093387 WIR.

2.
Services Marketing People, Technology, Strategy

by Wirtz ,Jochen.

Edition: 9Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London World Scientific Publishing Co Inc 2023Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.788 DEN.

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