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1.
Introduction to retailing

by Lusch, Robert F.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage 2013Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.87 LUS.

2.
The service-dominant logic of marketing

by Lusch, Robert F.

Edition: 8th.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi PHI Pub 2006Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.812 LUS.

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