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Advertising and sales promotions strategy

by Tellis, Gerard,J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Addision 1997Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.82 TEL.

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Effective advertising

by Tellis, Gerard J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage 2004Availability: Items available for loan: Jaipuria Institute (2)Call number: 659.1 TEL, ...

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