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1.
How customer think

by Zaltman Gerald.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard business press 2010Availability: Not available: Jaipuria Institute: Withdrawn (1).

2.
Marketing metaphoria: what deep metaphors reveal about the minds of consumers.

by Zaltman, Gerald.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business 2008Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.8 342 ZAL.

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