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Advertising and integrated brand promotion

by O'Guinn, ThomasC.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Delhi Thomson 2003Availability: Items available for loan: Jaipuria Institute (1)Call number: 659.1 OGU.

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Brand positioning

by Sengupta, Subrata.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi TMH 1994Availability: Items available for loan: Jaipuria Institute (39)Call number: 658.827 SEN, ... Not available: Jaipuria Institute: Withdrawn (10).

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Changing faces

by Pereira, Brendan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Himalaya 1999Availability: Items available for loan: Jaipuria Institute (1)Call number: 659.1 PER.

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