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1.
Customer equity

by Blattberg, Robert C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business Press 2001Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.812 BLA.

2.
Guerrilla social media marketing

by Levinson ,Joy Conrad.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Newdelhi TMH 2010Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.842 LEV.

3.
Marketing myopia

by Levitt, Theodore.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Bostan HBS 2008Availability: Items available for loan: Jaipuria Institute (2)Call number: 658 LEV, ...

4.
Total customer value management

by Mahajan, Gautam.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage 2011Availability: Items available for loan: Jaipuria Institute (2)Call number: 658.812 MAH, ...

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