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1.
Marketing of banking services

by Seth, Rajeev K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Macmillan 1997Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.8 SET.

2.
Marketing of services

by Vernekar,S.S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Deep and Deep 2005Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.8093387 VER.

3.
Service marketing, text and reading

by Sinha, P.K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Himalaya 1994Availability: Items available for loan: Jaipuria Institute (11)Call number: 658.8093387 SIN, ... Not available: Jaipuria Institute: Withdrawn (12).

4.
Service marketing

by Zeithaml, Valarie A.

Edition: 5th;7thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Singapore Mcgrawhill 2011Availability: Items available for loan: Jaipuria Institute (12)Call number: 658.8093387 ZEI, ... Not available: Jaipuria Institute: Withdrawn (2).

5.
Services marketing: text &cases

by Verma, Harsh V.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson 2009Availability: Items available for loan: Jaipuria Institute (5)Call number: 658.800933876 VER, ...

6.
Services marketing

by Srinivasan, R.

Edition: 4Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Delhi PHI 2014Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.8093387 SRI.

7.
The service-dominant logic of marketing

by Lusch, Robert F.

Edition: 8th.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi PHI Pub 2006Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.812 LUS.

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