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1.
Strategic Brand Management Building measuring and managing brand equity

by Keller, Kevin Lane.

Edition: 5Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chennai Pearson 2023Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.827 KEL.

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2.
The New Strategic Brand Management : Advanced Insights and Strategic Thinking

by Kapferer, Jean-Noel.

Edition: 5Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Dekhi Kogan Page 2012Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.827 KAP.

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3.
Strategic Brand Management Building, Measuring, & Managing Bran

by Keller, Kevin Lane.

Edition: 5Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: NOida Pearson 15 November 2020Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.827 KEL.

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