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Cases in Marketing management

by Quelch, John A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Singapore Printice Hall 1996 1996Availability: Items available for loan: Jaipuria Institute (4)Call number: 658.8 00926 QUE, ...

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Greater good: how good marketing makes for better democracy

by Quelch, John A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business Press 2007Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.8 QUE.

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