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Authenticity what consumers really want

by Gilmore, James H.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston HBS 2007Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.8343 GIL.

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Markets of one

by Gilmore, James H.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston HBS 2000Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.8 GIL.

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