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1.
18337Corporate reputation

by Burke,Ronald J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: England Gower 2011Availability: Items available for loan: Jaipuria Institute (1)Call number: 659.2 BUR.

2.
How brands become icons the principles of cultural branding

by Holt, Douglas G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business Press 2009Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.827 HOL.

3.
Media monoliths.

by Tungate, Mark.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi. Kogan 2004Availability: Items available for loan: Jaipuria Institute (1)Call number: 070 TUN.

4.
Retailization brand survival in the age of retailer power

by Thomassen, Lars.

Edition: 8;10thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Kogan Page 2007Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.87 THO.

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