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Brand building advertising concepts and cases

by Parameswaran, M.G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi TMH 2011Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.827 PAR.

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Brands, trademarks and advertising

by Ryder Rodney D.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Lexis Nexis 2003Availability: Items available for loan: Jaipuria Institute (1)Call number: 659.1 RYD.

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