Authenticity what consumers really want

By: Gilmore, James HMaterial type: Text

TextPublication details: Boston HBS 2007 Description: 299pSubject(s): Consumer Behaviour | Consumer Behaviour,Product Management | Product ManagementDDC classification: GIL

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Jaipuria Institute	658.8343 GIL (Browse shelf(Opens below))	Available		16436

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