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1.
Customer equity

by Blattberg, Robert C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business Press 2001Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.812 BLA.

2.
Customer relationship management

by Sheth, Jagdish N.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi TMH 2002Availability: Items available for loan: Jaipuria Institute (7)Call number: 658.812 SHE, ... Not available: Jaipuria Institute: Withdrawn (3).

3.
Customer retention

by Lowenstein, Miehael, W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Oxford pub 1997Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.812 LOW.

4.
Guerrilla social media marketing

by Levinson ,Joy Conrad.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Newdelhi TMH 2010Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.842 LEV.

5.
Marketing myopia

by Levitt, Theodore.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Bostan HBS 2008Availability: Items available for loan: Jaipuria Institute (2)Call number: 658 LEV, ...

6.
Marketing: focusing on the customer

by Infuse, INC.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Infuse 1999Availability: Not available: Jaipuria Institute: Withdrawn (1).

7.
Measuring and managing customer satasfaction

by Kessler, Sheila.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wheeler Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.834 KES.

8.
The experience economy

by Pine II, B. Joseph.

Edition: 7Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business Press 2011Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.56 PIN.

9.
Total customer value management

by Mahajan, Gautam.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage 2011Availability: Items available for loan: Jaipuria Institute (2)Call number: 658.812 MAH, ...

10.
True story

by Montaque, Ty.

Edition: 1Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston HBS 2013Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.8 MON.

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