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1.
Advertising and promotion; an integrated marketing communication perspective

by Belch, E George.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi TMH 2014Availability: Items available for loan: Jaipuria Institute (38)Call number: 659.1 BEL, ...

2.
Promotions & integrated marketing communications

by Semenik, Richard J.

Edition: EleventhMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Thomson 2002Availability: Items available for loan: Jaipuria Institute (1)Call number: 659.11 SEM.

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