Lateral marketing:new techiniques for finding breakthrough ideas.
Material type: TextPublication details: New Delhi Wiley India pub 2006 Description: 206pSubject(s): Leteral marketing | Marketing management | Marketing management,Leteral marketingDDC classification: KOTItem type | Current library | Call number | Status | Date due | Barcode |
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Books | Jaipuria Institute | 658.8 KOT (Browse shelf(Opens below)) | Available | 11970 |
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