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Category killers: the retail revolution and its impact on consumer culture

by Spector, Robert.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business Press 2009Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.87 SPE.

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Consumer-centric category management.

by Acnielsen.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley 2006Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.8 ACN.

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