000 00357nam a2200133Ia 4500
008 230904s9999 xx 000 0 und d
082 _a659.1
_bBEL
100 _a Belch, Egeorge
245 0 _aAdvertising and promotion; an integrated marketing communication perspective
260 _aNew Delhi
300 _a1076p.
650 _aAdvertising
942 _cBK
999 _c12630
_d12630