000 00332nam a2200121Ia 4500
008 230904s9999 xx 000 0 und d
082 _a658.7
_bDEC
245 0 _aMyths of Branding: A Brand is Just a Logo, and Other Popular Misconceptions
260 _aNew Delhi
300 _a243p.
650 _aBusiness & Economics
942 _cBK
999 _c12763
_d12763