000 00396nam a22001457a 4500
005 20240503125453.0
008 240503b |||||||| |||| 00| 0 eng d
020 _a9780750657709
082 _a658.8
_bWAR
100 _aWard,Keith
_9487
245 _aMarketing finance
_bturning marketing strategies into shareholder value
260 _aNew York
_bRoutledge
_c2011
300 _a349p.
942 _cBK
999 _c13649
_d13649