000 00505nam a2200181Ia 4500
008 230825s9999 xx 000 0 und d
082 _aMCC
_b658.4
100 _aMcCracken, Grant
245 0 _aCulturematic
260 _c2012
_bHarvard Business Press
_aBoston
300 _a291p
650 _aCreative Thinking
650 _aInnovation
650 _aManagement-Social aspects
650 _aManagement-Social aspects,New products,Innovation,Creative Thinking,
650 _aNew products
942 _cBK
999 _c1720
_d1720