000 | 00402nam a2200145Ia 4500 | ||
---|---|---|---|
008 | 230825s9999 xx 000 0 und d | ||
082 |
_aPAR _b658.827 |
||
100 | _aParameswaran, M.G. | ||
245 | 0 | _aFCB-ULKA Brand building advertising: concepts and cases. | |
260 |
_c2001 _bT.M.H. pub _aNew delhi |
||
300 | _ax:212p;26cm. | ||
650 | _aBrand management | ||
650 | _aBrand management, | ||
942 | _cBK | ||
999 |
_c2577 _d2577 |