000 00402nam a2200145Ia 4500
008 230825s9999 xx 000 0 und d
082 _aPAR
_b658.827
100 _aParameswaran, M.G.
245 0 _aFCB-ULKA Brand building advertising: concepts and cases.
260 _c2001
_bT.M.H. pub
_aNew delhi
300 _ax:212p;26cm.
650 _aBrand management
650 _aBrand management,
942 _cBK
999 _c2577
_d2577