000 00458nam a2200157Ia 4500
008 230825s9999 xx 000 0 und d
082 _aBEL
_b659.1
100 _aBelch, E George
245 0 _aAdvertising and promotion; an integrated marketing communication perspective
260 _c2014
_bTMH
_aNew Delhi
300 _a1076p.
650 _aAdvertising
650 _aAdvertising,Marketing Communications,
650 _aMarketing Communications
942 _cBK
999 _c292
_d292