| 000 | 00525nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 230825s9999 xx 000 0 und d | ||
| 082 |
_aHOL _b658.827 |
||
| 100 | _aHolt, Douglas G. | ||
| 245 | 0 | _aHow brands become icons the principles of cultural branding | |
| 260 |
_c2009 _bHarvard Business Press _aBoston |
||
| 300 | _a263p. | ||
| 650 | _aBrand culture | ||
| 650 | _aBrand culture,brand-Icon,Brand Name,Brand management, | ||
| 650 | _aBrand management | ||
| 650 | _aBrand Name | ||
| 650 | _abrand-Icon | ||
| 942 | _cBK | ||
| 999 |
_c3332 _d3332 |
||