| 000 | 00350nam a2200145Ia 4500 | ||
|---|---|---|---|
| 008 | 230825s9999 xx 000 0 und d | ||
| 082 |
_aKUM _b658.8 |
||
| 100 | _aKumar, Nirmalya | ||
| 245 | 0 | _aMarketing as strategy | |
| 260 |
_c2008 _bHarvard Business Press _aBoston |
||
| 300 | _a268p. | ||
| 650 | _aMarketing | ||
| 650 | _aMarketing, | ||
| 942 | _cBK | ||
| 999 |
_c5222 _d5222 |
||