| 000 | 00476nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 230825s9999 xx 000 0 und d | ||
| 082 |
_aZAL _b658.8342 |
||
| 100 | _aZaltman, Gerald | ||
| 245 | 0 | _aMarketing metaphoria: what deep metaphors reveal about the minds of consumers. | |
| 260 |
_c2008 _bHarvard Business _aBoston |
||
| 300 | _a230p; | ||
| 650 | _aConsumer Behaviour | ||
| 650 | _aMarketing Metaphor | ||
| 650 | _aMarketing Metaphor,Consumer Behaviour, | ||
| 942 | _cBK | ||
| 999 |
_c5303 _d5303 |
||