000 00538nam a2200181Ia 4500
008 230825s9999 xx 000 0 und d
082 _aD,AV
_b658.8
100 _aD'Aveni, Richard A.
245 0 _aBeating the commodity trap
260 _c2011
_bHarvard Business Press
_aBoston
300 _a194p.
650 _aCommercial product
650 _aCommercial product,consumption economics,competition,Marketing -Commodities,
650 _acompetition
650 _aconsumption economics
650 _aMarketing -Commodities
942 _cBK
999 _c584
_d584