000 00376nam a2200157Ia 4500
008 230825s9999 xx 000 0 und d
082 _aDUN
_b659.1
100 _aDuncan, Tom
245 0 _aPrinciples of advertising & IMC
260 _c2005
_bMcGraw-Hill
_aSingapore
300 _a774p.
650 _aAdvertising
650 _aAdvertising,IMC,
650 _aIMC
942 _cBK
999 _c6499
_d6499