000 00426nam a2200169Ia 4500
008 230825s9999 xx 000 0 und d
082 _aPRI
_b658.827
100 _aPringle, Hamish
245 0 _aBrand immortality: how brand can live long and prospre
250 _a8
260 _c2008
_bKogan
_aNew Delhi
300 _a320p;
650 _a,Branding,Immortality,
650 _aBranding
650 _aImmortality
942 _cBK
999 _c701
_d701