| 000 | 00593nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 230825s9999 xx 000 0 und d | ||
| 082 |
_aDYE _b658.827 |
||
| 100 | _aDyer ,Davis | ||
| 245 | 0 | _aRising tide: lessons from 165 years of brand building at Procter & Gamble | |
| 260 |
_c2008 _bHarvard Business Review _aBoston |
||
| 300 | _a467p. | ||
| 650 | _aBrand management | ||
| 650 | _aBrand -Multinationals | ||
| 650 | _aMultinationals | ||
| 650 | _aProcter & Gamble-Case Study | ||
| 650 | _aProcter & Gamble-Case Study,Brand -Multinationals,Multinationals,Brand management, | ||
| 942 | _cBK | ||
| 999 |
_c7020 _d7020 |
||