000 00417nam a2200157Ia 4500
008 230825s9999 xx 000 0 und d
082 _aAAK
_b658.9
100 _aAaker,David A
245 0 _aBuilding strong brand.
260 _c1996
_bFree Press
_aNew York
300 _aIX:380p;22cm.
650 _aBrand Management
650 _aMarketing Management
650 _aMarketing Management,Brand Management,
942 _cBK
999 _c766
_d766