000 00516nam a2200169Ia 4500
008 230825s9999 xx 000 0 und d
082 _aSIL
_b658.840951
100 _aSilverstein, Michael J.
245 4 _aThe
_10 trillion prize: captivating the newly affluent in China and India
250 _a1
260 _c2012
_bHarvard Business Review
_aBoston
300 _a314p.
650 _aConsumer Behaviour
650 _aConsumers-china & India
650 _aConsumers-china & India,Consumer Behaviour,
942 _cBK
999 _c7914
_d7914