000 00385nam a2200145Ia 4500
008 230825s9999 xx 000 0 und d
082 _aBRI
_b659.1
100 _aBriggs, Rex
245 0 _aWhat sticks: why most advertising fails and how to guarantee yours succeeds
260 _c2006
_bKaplan
_aUSA
300 _a275p.
650 _aAdvertising
650 _aAdvertising,
942 _cBK
999 _c9268
_d9268