000			00363nam a2200145Ia 4500
008			230825s9999 xx 000 0 und d
082			_aJON _b658.827
100			_aJones, John Philip
245		0	_aWhat's in a brand
260			_c1998 _bTMH _aNew Delhi
300			_aXXiii: 335p, 24 cm.
650			_aBrand Management
650			_aBrand Management,
942			_cBK
999			_c9280 _d9280