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Principles of pharmaceutical marketing

Smith, Mickey C. (Ed.)

Principles of pharmaceutical marketing - 3rd ed. - New Delhi CBS Publishers 2002 - xiv, 529p. p.

ISBN: 81-239-0818-0

Subjects--Topical Terms:
Pharmaceutical marketing ;Pharmaceutical product ;Pricing ;Advertising ;Pharmaceutical industry ;Generic drugs ;Drug store

Dewey Class. No.: 658.8 / SMI

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