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Customer relationship management: emerging concepts, tools and applications

Sheth, Jagdish N. (Ed.)

Customer relationship management: emerging concepts, tools and applications - New Delhi Tata McGraw-Hill 2005 - xv, 544p. p.

ISBN: 0-07-043504-9

Subjects--Topical Terms:
Customer relationship management

Dewey Class. No.: 658.812 / SHE

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