Marketing research: measurement & method
Tull, Donald S.
Marketing research: measurement & method - 6th ed. - New Delhi Prentice-Hall of India 1993 - xviii, 863p. p.
81-203-0961-8
Marketing research
658.83 / TUL
Marketing research: measurement & method - 6th ed. - New Delhi Prentice-Hall of India 1993 - xviii, 863p. p.
81-203-0961-8
Marketing research
658.83 / TUL