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Marketing engineering

Lilien, Gary L.

Marketing engineering - 2nd ed. - Delhi Pearson Education 2003 - xxiv, 518p. p.

ISBN: 81-297-0005-0

Subjects--Topical Terms:
Marketing -- Data processing. Marketing -- Decision making -- Mathematical models. Marketing -- Decision making -- Data processing.

Dewey Class. No.: 658.8020285 / LIL

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