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Marketing as strategy: understanding the CEO's agenda for driving growth and innova

Kumar, Nirmalya

Marketing as strategy: understanding the CEO's agenda for driving growth and innova - New Delhi Penguin 2006 - xv, 270p. p.

ISBN: 0-14-306189-5

Subjects--Topical Terms:
Marketing ;Strategic planning

Dewey Class. No.: 658.802 / KUM

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